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Case Study: How a Saudi Cosmetics Brand went from Home Kitchen to Multi-National

Established in 2015, Diggn’It is a Jeddah-based Arabian Male Grooming online retailer that specializes in beard oils and balms. Their operations have continually evolved as Diggn’It has matured from a home startup with no backend support to managing operations and supply chains across multiple countries and a successful appearance on Shark Tank Arabia.

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